The Australian Business Foundation have just launched their latest research project investigating Australian businesses and their engagement with China. This project is a reality check on actual experiences of doing business with China. It looks beyond the China hype to the strategies and approaches Australian businesses are using on the ground in China.

The book explains that there is no right equation for businesses engaging with China. It is constantly changing and the right answer is different for every organisation. Rapid economic growth and development have ensured China will continue to play a big part in Australia's future, so what are the rules, challenges and opportunities for Australian businesses in China? Drawing on 26 case study companies who are selling, buying, operating or outsourcing to China, this study highlights the issues critical to business success in China.

It canvasses issues such as culture, relationships, government, skills, quality, intellectual property, communication, partners, clients, manufacturing, services and strategies. Led by leading international affairs specialist, Dr Keith Suter, this study draws on analysis by former Beijing correspondent for The Australian, Catherine Armitage and intelligence from 26 case study enterprises prepared by the China specialists at Australian Business International Trade Services.  The book can be purchased from the AB foundation for $40 or can be downloaded free of charge (be aware that this is a very large doccument).

The Australian Business Foundation investigates the issues and opportunities that affect and influence Australian businesses by networking policy makers with business leaders and future planners. To find out more about their work follow this link

In the hyper-competitive and fast-moving China market of today, this study goes beyond mainstream assumptions and delves into the realities of doing business in the China market.

Keith discussed this publication on the Brian Wilshire show on radio 2GB on Monday 17th August. Go to the podcast by clicking here.