If you have ever wondered why some people are success magnets while others seem to repel it at every turn then this book is for you. The "art" or rather "Science" of persuasion can be practiced and learned by working on the ten skills laid out in the pages of this book. Kurt Mortensen founded the persuasion institute in 2001 after working in the area of persuasion and influence for over fifteen years.

The book works on the principal that if you push they will resist and offers the reader some seemingly passive yet powerful ways of getting your audience on-side. A pleasent and informative read. For more information on Kurt Mortensen you may like to visit his web site.

The book was reviewed on radio 2GB on 4th May 2009. A podcast of the review will shortly be  available by following this link